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Exerpt:
Innovate or evaporate. That’s the new business imperative. Until recently, getting a product to market faster, cheaper and better than the competition usually was good enough. Not any more. Now in addition to time to market, cost and quality, manufacturers must focus on innovation: designs that take the market by storm along with leading-edge development processes that transform conceptual ideas into saleable, reliable and cost-effective products.
Products must stand apart from others, breaking new ground in performance, size/capacity, or other attributes — which all work together to drive consumers to pick a particular item from among many or OEMs to do business with one supplier over others. In many cases, companies improve existing products with imaginative functions and enhancements. Other times, organizations create whole new classes of products that totally dominate a market segment as competitors scramble to catch up. In a world economy of radical change and fast-moving trends, innovation has emerged as the big market differentiator across nearly all manufacturing industries and market sectors.
Unsurprisingly, engineering simulation is at the foundation of many of these efforts in achieving repeatable and efficient design innovation. The ability to quickly perform “what-if” studies and readily evaluate alternative designs gives engineers valuable insight into product behavior, lets them make intelligent tradeoff decisions, and provides the freedom not only to imagine way-out ideas but to easily test feasibility — especially important as organizations try to incorporate customer demands. Design optimization and sensitivity studies augment engineering creativity and serve as guides to creative solutions that are not always intuitively obvious. And all this can be done well before the first hardware prototype is tested.
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